Rob Bell

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Pastor of Mars Hill Bible Church in Grandville, Michigan. Popular author and speaker.

Contents

Books

Speaking Tours

On the Web

From the Blogosphere

Neoredemptive Notes

If your foremost goal is profit, you distribute your media with per-use or per-copy charges -- think "Bowling for Columbine" or "Fahrenheit 9/11" (Ticket sales, DVD sales). If your foremost goal is education or some other service to some group of people, you try to push the cost center of your media distribution away from its target group -- think PBS or BitTorrents (community-financed), commercial television or third-party download sites (advertising/sponsor-financed), or free downloads on your own site (provider-financed). As such, we're not exactly crazy about the content distribution model for Rob's tours and Nooma videos. Is he within his rights to benefit financially from them as products? Sure. Is he justified in seeking to recoup production and distribution costs for them as products? Sure. But if one of his hobby-horses is trash-talking the rampant consumerism of the west, it might not be in his best interest to market and distribute ministerial materials as "product", particularly when the production costs have already been recouped (or the cost is sunk and there's no expectation of recouping) and the marginal distribution costs of internet channels are minuscule (YouTube, iTunes, Amazon S3, etc).

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